Content that works while you sleep
Every day thousands of people in Amman, Riyadh, Dubai and New York type questions into Google: how much does a website cost, which clinic is best for dental implants, how to choose a real estate agent, what is the best way to advertise a restaurant. The businesses that answer these questions clearly and honestly become the ones customers trust and contact. That is content marketing: creating useful content that attracts the right audience, earns their trust and leads them to buy.
Unlike ads, which stop the moment you stop paying, good content keeps bringing visitors for months and years. At IHI Marketing we plan, write, optimize and distribute content in native Arabic and English for businesses in Jordan, Saudi Arabia, the UAE and the USA.
Our content marketing services
Blog articles and guides
In-depth articles that answer real customer questions and target keywords with business value. We write how-to guides, comparisons, checklists, cost guides and local guides for each city and market.
Website copywriting
Home pages, service pages, about pages and landing pages that explain your value clearly, address objections and guide visitors to contact you. Good copy is often the cheapest way to increase conversions on an existing website.
Lead magnets
E-books, checklists, templates and reports that visitors can download in exchange for their email or phone number, turning anonymous readers into leads you can follow up with.
Email newsletters
Regular newsletters that keep your brand in front of customers and prospects, share useful insights and promote offers without being annoying.
Social media content
Repurposing long-form content into carousels, short videos, threads and posts so one idea reaches people on every channel.
Case studies and success stories
Structured stories of how you solved a client's problem, with results. These are among the most persuasive pieces for B2B buyers and high-value services.
How we create content that ranks and converts
- Research: keyword research, competitor content gaps and the real questions your sales team hears every day.
- Planning: an editorial calendar that balances quick wins with long-term authority topics, organized in topic clusters around your main services.
- Briefing: each piece has a target keyword, search intent, outline, internal links and a clear call to action.
- Writing: native writers produce original, well-researched content with a human voice, not generic text.
- Optimization: titles, meta descriptions, headings, images, schema and internal links for search engines.
- Review: editing, fact checking and your approval.
- Publishing and promotion: we publish, share on social media and newsletters, and build links to important pieces.
- Measurement and updates: we track rankings, traffic and conversions and refresh older content to keep it on top.
Arabic content is a huge opportunity
Arabic content on the internet is still small compared with the number of Arabic speakers searching. In many industries, especially in Jordan and Saudi Arabia, there are few high-quality Arabic pages answering customer questions. This means a business that invests in good Arabic content can often rank faster and capture traffic that competitors are ignoring. We write in clear, modern Arabic that respects grammar while staying easy to read, and we understand the differences in vocabulary between Levantine and Gulf audiences.
Content for E-E-A-T and trust
Google rewards content that shows experience, expertise, authoritativeness and trust. We help you show this by including real examples from your work, quotes from your experts, clear author information, accurate sources and transparent information about your business. This matters even more in health, finance and legal topics.
Measuring content marketing
- Organic traffic to content pages and the keywords they rank for.
- Time on page and scroll depth to see if people actually read.
- Clicks from articles to service pages.
- Leads and sales attributed to content.
- Backlinks and mentions earned by content.
Who content marketing is for
Content marketing is especially powerful for businesses where customers research before they buy: clinics and hospitals, schools and universities, real estate, software and SaaS, B2B services, law and accounting firms, tourism and high-value e-commerce. If your customers ask many questions before choosing a provider, every answered question on your website is a chance to win their trust before competitors do. It also lowers the cost of your ads over time, because people who already read your content convert better when they see your campaigns.
Common content mistakes
Publishing short, generic articles that say nothing new; writing about topics nobody searches for; translating English articles word for word into Arabic; forgetting calls to action; and never updating old content. Each of these wastes budget. Our process is designed to avoid them.
Content marketing works hand in hand with SEO to get found, with content strategy to plan the big picture, and with social media management to distribute every piece. Contact us for a free content audit and a list of topics your customers are already searching for.
Want this working for your business?
Book a free 30-minute call. You get a clear plan and a written quote within 48 hours.
Frequently Asked Questions
Do you translate content or write it from scratch?
We write natively in each language. Arabic and English readers search and think differently, so direct translation usually performs poorly.
How many articles should we publish per month?
Consistency matters more than volume. Many businesses start with four to eight quality articles per month, then adjust based on results and competition.
Who checks the accuracy of technical content?
We research carefully and send drafts for your review, especially in medical, legal and financial topics where your expertise is essential.
Will the content be optimized for SEO?
Yes. Every piece is based on keyword research and includes optimized titles, headings, internal links and meta descriptions.
Can you write in Saudi or Jordanian dialect?
For social media and ads, yes. For website articles we usually use clear Modern Standard Arabic that works across all Arab markets.
