Make complex ideas simple and memorable
Some products and services are hard to explain with photos or text alone: software, financial products, health procedures, logistics, government services, B2B solutions and new technology. Motion graphics solves this problem. With animated visuals, icons, characters, text and voice-over, we can show how something works in under a minute, in a way people understand and remember. Motion is also eye-catching on social media feeds, where movement naturally stops the scroll.
At IHI Marketing our motion designers, illustrators and scriptwriters create animated content for brands in Jordan, Saudi Arabia, the UAE and the USA, in Arabic and English. Every animation follows your brand identity and is designed for the platform where it will be shown.
What we create
Animated explainer videos
The classic format for explaining a product, app or service: a problem, your solution, how it works and a call to action. Explainers are perfect for website home pages, landing pages, sales presentations and ads.
Social media animations
Short animated posts, Reels, stories and ad creatives that announce offers, share tips, present data or tell quick stories. Animation lets you produce a lot of engaging content without organizing a filming day every time.
Logo animation and brand intros
Animated versions of your logo for video intros and outros, presentations, events and digital screens. A good logo animation adds personality and premium feel to every video you publish.
Infographics and data animation
Numbers, reports and research turned into animated charts and visuals that are easy to understand, ideal for annual reports, investor presentations and thought leadership content.
2D character animation
Custom characters that represent your customers or your brand, used across a series of videos. Characters build emotional connection and make your content recognizable.
3D product visualization
3D animations of products that are not yet manufactured, buildings that are not yet built, or technical parts that are impossible to film. Real estate developers and industrial companies use this to sell before the product exists.
Video editing with motion elements
We enhance filmed videos with animated titles, lower thirds, subtitles, transitions and graphics that keep viewers engaged.
Our motion graphics process
- Brief: goal, audience, platform, length, language and examples you like.
- Script: a clear script in Arabic or English, focused on one main message.
- Voice-over: casting and recording with professional voice artists in the right accent.
- Storyboard and style frames: key scenes designed in your brand style for approval before animation.
- Animation: bringing the designs to life with smooth, purposeful movement.
- Sound design: music and sound effects that match the rhythm.
- Revisions and delivery: final files in all sizes and formats, with and without subtitles.
Arabic motion graphics done properly
Animating Arabic text is different from animating English. Arabic is connected and written right to left, so typing effects, kinetic typography and transitions must be designed specifically for it, otherwise letters break or animations feel unnatural. Our designers are native Arabic speakers who understand Arabic typography and can create beautiful bilingual animations where both versions feel equally polished.
Where motion graphics performs best
- Tech and apps: explaining features and onboarding new users.
- Healthcare: explaining procedures and treatments in a calm, clear way.
- Finance and insurance: simplifying products and building trust.
- Government and non-profit: public awareness campaigns that reach everyone.
- Real estate: showing projects, locations and amenities before completion.
- Education: courses, training and e-learning content.
- E-commerce: product features and promotions for ads.
Styles we work in
Flat and minimal illustration, isometric scenes, character-driven storytelling, kinetic typography, mixed media combining video with graphics, and 3D. We recommend a style based on your audience and budget, and we show style frames before starting so there are no surprises.
What affects the cost
The cost of a motion graphics video depends on its length, the number of scenes, the illustration style, whether characters move and speak, the use of 3D, the number of languages and the type of voice-over. A simple explainer with icons and kinetic text costs less than a fully custom character animation. After understanding your project we send a clear proposal with options for different budgets.
Animation that sells
Beautiful animation that does not lead to action is a missed opportunity. We structure every video around a clear message and end with a strong call to action, and we produce short cut-downs for ads so you can test which message performs best. Combine motion graphics with digital advertising to reach the right audience, with video production for mixed live-action and animation, and with social media management for a steady stream of engaging posts.
Send us your idea or product and we will suggest a concept, style and script approach that fits your goal and budget.
Want this working for your business?
Book a free 30-minute call. You get a clear plan and a written quote within 48 hours.
Frequently Asked Questions
What is the difference between motion graphics and video production?
Video production films real people and places with cameras. Motion graphics creates animated visuals, text and characters on the computer. Many projects combine both.
How long should an explainer video be?
For social media 15 to 45 seconds is usually best. For websites and presentations, 60 to 120 seconds is enough to explain most products clearly.
Do you provide voice-over?
Yes. We work with professional Arabic and English voice-over artists, including Gulf, Levantine and neutral Arabic accents.
How long does production take?
A typical 60-second explainer takes 2 to 4 weeks, including script, storyboard, design, animation and revisions.
Can you animate our existing brand characters or designs?
Yes. We can animate your existing illustrations, characters, logos and brand elements while keeping your identity consistent.
