In Saudi Arabia, X (formerly Twitter) has long been a central place for news, public opinion, sports, entertainment and trending discussions. Government entities, companies, journalists and influencers use it actively. For brands, X offers a way to join real-time conversations, show expertise and provide visible customer service.
Decide what role X plays for your brand
X works well for news and announcements, customer service, thought leadership for B2B and executives, and participating in trending topics. It is usually less visual than Instagram or TikTok, so it complements rather than replaces them.
Develop a clear brand voice
Saudi audiences on X appreciate brands that are quick, witty and respectful. Define how formal or casual you will be, when you will use Saudi dialect, and which topics you will avoid.
Join trends carefully
Trending hashtags can bring large reach, but only join when the topic fits your brand and the tone is appropriate. Avoid sensitive political or religious debates, and never use tragedies for marketing.
Customer service in public
Many customers tag brands on X with questions or complaints. Respond quickly, politely and helpfully, then move details to private messages. Good public responses build trust with everyone watching.
Prepare for crises
Because conversations move fast, a complaint can spread quickly. Have a simple crisis plan: who monitors, who approves responses, and what tone to use. Acknowledge issues honestly and share how you will fix them.
Thought leadership for B2B
Executives and companies can share insights, market commentary and useful threads. Consistent, valuable content positions you as an expert and attracts partners and clients.
Advertising on X
X ads can target by interests, keywords, followers of similar accounts and events. They are useful for launches, trending moments and reaching audiences engaged with specific topics. Test creative and measure results against other platforms.
Measure what matters
Track mentions, sentiment, engagement, profile visits, link clicks and response times, not only follower numbers.
Conclusion
X remains a powerful platform for brands in Saudi Arabia that want to be part of public conversation. Our social media management team can build your presence and manage community and customer care on X.
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Written by our strategists in SEO, paid media and web development, based on campaigns we run for clients across the Middle East and the USA.
